Privacy Policy live345 – Protection Data Malaysian Players

Live345 collects several categories of personal information from you when you interact with our platform. This collection occurs directly through account registration and service use, as well as automatically through tracking technologies.

Information you provide directly:

• Full name, identification card number (MyKad), or passport number
• Active email address and mobile phone number
• Date of birth for age verification purposes
• Current residential address in Malaysia
• Bank account details, debit/credit card numbers, or digital wallet information for deposit and withdrawal purposes
• Photos or documents uploaded during the KYC verification process

Information collected automatically:

• IP address, device type, and browser used
• Game history, session duration, login frequency, and platform usage patterns
• General geolocation data (state or city) based on your IP address
• Cookie information and online session data

The information we collect is used for the following purposes, all aimed at enhancing your gaming experience on live345:

• Account management: Create, verify, and maintain your account to keep it secure and accessible at all times.
• Transaction processing: Process deposits, withdrawals, bonuses, and any other financial transactions related to your account.
• Identity verification (KYC): Meet legal requirements related to anti-money laundering (AML) compliance and fraud prevention.
• Customer support: Provide technical assistance, resolve disputes, and respond to your inquiries more effectively.
• Platform improvement: Analyze usage patterns to improve features, performance, and the overall user experience.
• Marketing communications: Send promotional information, bonuses, and exclusive offers — only if you have consented to receive them during registration or through your account settings.
• Fraud detection: Identify and prevent fraudulent activity, money laundering, and platform abuse.
• Legal compliance: Fulfill mandatory reporting obligations to relevant authorities as required by law.

Live345 does not sell or rent your personal information to third parties. However, there are limited situations where we may need to share your information:

Every third party that receives your information is bound by strict confidentiality agreements and is only permitted to use that data for the specified purpose. live345 ensures all service partners comply with data protection standards equal to or higher than our own.

Live345 uses cookies and similar tracking technologies to enhance your experience on our platform. The following are the types of cookies we use:

• Essential Cookies: Required for core platform functions such as login authentication and session security. These cookies cannot be disabled as they are critical to platform operations.
• Preference Cookies: Save your preferences such as language, time zone, and display settings to deliver a more personalized experience.
• Analytics Cookies: Collect anonymized usage data to help us understand how players use the platform and identify areas for improvement.
• Security Cookies: Help identify suspicious activity and protect your account from unauthorized access.

You may manage cookie settings through your browser preferences. However, disabling essential cookies may prevent you from fully accessing certain features of the live345 platform.

Live345 implements multiple layers of technical and organisational security to protect your data:

• Data-in-transit encryption: All communications between your device and live345 servers use TLS 1.3 protocol with 256-bit encryption.
• Data-at-rest encryption: Data stored in our databases is also encrypted using AES-256 standards.
• Layered access controls: Only authorised personnel with a clear task-based need may access player personal data, and all access is automatically logged.
• Two-factor authentication (2FA): Our internal systems use multi-factor authentication to prevent unauthorised access by external parties.
• Regular penetration testing: live345 conducts regular security testing by independent cybersecurity experts to identify and patch any vulnerabilities.
• 24/7 Monitoring: Our automated monitoring system detects and immediately alerts us to any unusual activity or potential security threats.

As a live345 player, you have the following rights regarding your personal data that we hold:

Live345 does not retain your personal data longer than necessary for the stated purposes or as required by law. The following are our data retention guidelines:

• Active account data: Retained for the duration your account is active plus 7 years after account closure for legal compliance and audit purposes.
• Financial transaction records: Retained for a minimum of 7 years in accordance with Malaysian accounting and anti-money laundering compliance requirements.
• KYC documents: Retained for 5 years after the end of the business relationship between you and live345.
• Customer support communication logs: Retained for 2 years for quality control purposes and reference in the event of a dispute.
• Anonymous analytics data: May be retained indefinitely as this data cannot be linked back to any specific individual.

Once the retention period expires, your data will be securely deleted or permanently anonymised using industry-standard procedures that ensure the data cannot be recovered by any party.

The live345 platform integrates with a range of trusted third-party service providers to deliver the best possible gaming experience. These providers include:

• Internationally licensed slot and live casino game providers
• Payment gateway providers approved by Bank Negara Malaysia
• Analytics services that help us understand platform usage patterns
• Cloud infrastructure providers compliant with ISO/IEC 27001 security standards

Each of these third-party providers has its own privacy policy and is responsible for its own data handling practices. live345 carefully vets all third-party partners before engaging them to ensure they meet data protection standards equivalent to our own.

Live345 is a gaming platform for adults aged 18 and above only. We do not knowingly collect or process personal information from individuals under the age of 18.

If we become aware that we have collected personal information from someone under the age of 18, we will take immediate steps to:

• Terminate the account in question immediately
• Permanently delete all associated personal information
• Refund any deposited funds, where applicable

We encourage parents and guardians to monitor their children's online activities and use appropriate parental control software. If you believe a minor has registered an account at live345, please contact our support team immediately.

Live345 reserves the right to update or amend this Privacy Policy at any time to reflect changes in our data handling practices, legal requirements, or technological developments.

When significant changes occur, we will:

• Update the "Last Updated" date at the top of this page
• Send email notifications to all registered players
• Display a notice in your account upon login

Continued use of the live345 platform after any amendments take effect constitutes your acceptance of the latest version of this Privacy Policy. We encourage you to review this page periodically.